The Content Marketing Conundrum

Pia Gonzalez-Nazareno

CEO and Managing Partner

Ideas and Action

As financial services marketing professionals, we spend a lot of time, energy and resources in producing, curating and deploying content to engage finance decision-makers and influencers. But what do we really know about how they use all this information as they make strategic and day-to-day decisions?
To find out, we surveyed and interviewed over 180 finance executives in Asia, Europe, and North America to explore what content and information they rely on to spot opportunities, assess options and make financial decisions.
The PDF document (downloaded via the button top right) illustrates the results of our survey, as well as our insights into how content marketers can solve the ‘content marketing conundrum’.

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