taps retail for new CMO

Alex Sword


The Financial Services Forum

Price comparison website has hired a new CMO, bringing experience from a range of retail brands.

Geoff Bull started in the role in April. He brings some experience from the financial services world, heading up digital at RSA’s MORETH>N Insurance brand.

Immediately prior to his current role he worked for three years at Swyft Home, a furniture start-up.

Prior to this he worked as Marketing Director at WiggleCRC, an online cycle and tri-sports business, heading up ecommerce, digital marketing, data and CRM.

Other companies he’s worked include John Lewis at Direct Wines, which operates as Laithwaites Wine in the UK.

He also has experience in the ecommerce logistics industry.

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