Awards for Marketing Effectiveness

ROYAL MAIL is delighted to continue its support for the Financial Services Forum Awards for Marketing Effectiveness, one of the most important events in the financial services calendar, and a tremendous forum through which to champion and celebrate ever higher industry standards.
The proliferation of media choices, allied to the rapid fragmentation of broadcast media, makes reaching audiences an ever-more complicated process, but one that, done well, reaps huge rewards. And this at a time when consumers have reminded us they look forward to the mail means that Royal Mail – with its ability to deliver to all the UK’s 26m addresses every day, and with products and services designed to drive even better business results – will continue to play an ever-more important role in supporting direct marketing in financial services.
The award winners provide inspiration and an acknowledgment that financial services marketing at its best delivers value to business and consumer alike in a timely and relevant manner.
Congratulations to all of them.
To read the full article, please download the PDF above.