Award Case Studies

Richard Nolan

Operations Director

The Financial Services Forum

We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.
Attached are four case studies:
Direct Marketing: SunLife – Your Pet Nose
Digital Marketing: Henderson Global Investors – Global Dividend Index
Advertising / Integrated Consumer: Aviva – Helping Make Britain’s Road Safer
Advertising: Nutmeg – No Nonsense Advertising

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