Anatomy of a mad, grand idea

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

Launched in 2005, Zopa is the UK’s first peer-to-peer online lending marketplace. It cuts out the banks by putting lenders and borrowers in direct contact with each other. GILES ANDREWS, CEO of the award-winning enterprise, talks to Argent’s Jacqui Canham about the subversive success of this archetypal challenger brand.
The final published article is available in PDF format via the “Download” button above.

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