Aldermore Bank has appointed two new marketers as it looks to capitalise on growing competition in the savings market.
Laura Reid took on the role of Head of Marketing Strategy in July, joining from the OpenWork partnership.
She also brings experience from Lloyds Banking Group, GoCompare and Legal & General, as well as smaller brands such as Hodge Bank.
Meanwhile, Nicola Sayers started in June as Head of Group Marketing Communications.
She brings experience from 18 years working at HSBC across various marketing communications and where she rose to Global Head of Brand Activation and Strategic Programmes.
She also worked as a marketing consultant to agency Affinity and women’s mentoring programme Lift As You Climb.
The appointments came as part of a wider shake up of personnel at the firm. Aldermore recently appointed a new Head of Sales and Development, as well as a new CTO, Peter Kennedy, who brings decades of experience from consultancy firm Accenture.
Aldermore provides savings accounts to personal and business banking customers, and is one of a number of smaller banks which are increasing their profiles by offering competitive interest rates as the Bank of England’s base rate continues to trend upwards.
Recent weeks have seen MPs lambast major high street banks such as HSBC and Lloyds for increasing mortgage rates while failing to pass higher rates to savers.
