INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance - The Financial Services Forum

INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance - The Financial Services Forum

INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance

For the first time in 2022, the Cannes Lions marketing conference featured a specific B2B marketing category, signalling the growing … Continue reading INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance