The Channel Marketing Protagonists in Covid-19

According to a March 16-31 survey by Ebiquity 80 percent of brands are planning to cut media spending for the rest of the year, with offline budgets taking the biggest hit, and online spending down only 2 percent. The biggest media losers in the survey were out-of-home, print and radio.  In contrast, of the business leaders and CEOs who are posting on LinkedIn since the crisis began, half of them are getting the best reactions they have seen on a post all year.  So, in our new Covid-19 reality, which marketing channels should Financial Services brands be using and what are the key messages?

The channel specialists from Teamspirit share their insights into which channels to prioritise and how to determine the most relevant content to your audience.