How Covid-19 is Shaping Financial Services Marketing

Krishanthe Keerthikumar

Krishanthe Keerthikumar

Senior Marketing Executive

Croud

Hear from Croud in their Academy Live session, alongside Microsoft. This webinar explores how COVID-19 has impacted financial services marketing and the best ways to respond.

Phil Jones, Microsoft Advertising’s Analytical Lead in Finance and Insurance, kicks off the session with a look at evolving consumer behaviours across the financial services sector. Touching on behavioural shifts, hypothesis testing and looking at future insights, he explores what marketers might expect from a post-COVID world.

Phil is joined by Croud’s Head of Client Strategy, Chris McIntyre, and PPC Strategic Director, Martin Reed, who both offer their perspectives on the opportunities available to marketers within the financial services sector in 2020 – particularly following the coronavirus pandemic.

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