It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of the customer relationship, how it listens, answers, engages, and the level of empathy customers have. How can the brand evolve to meet the future customer’s needs? Sustainable brands do this well, challenge the market place, and shake up the sector. This webcast explores some case studies from inside and outside the sector, showing how brands are successfully managing these relationships and how they build their sustainability and future relevance.
To view the slides (including the brand names missing from the webcast images) please download the PDF file.
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