For years, we've been expecting a massive influx of major brands from non-financial backgrounds into the financial services market. Some have certainly arrived and made an impact. But others have made little or no impact yet. And over the same period, many new, young, start-up businesses have also met with mixed results. Meanwhile, in most market sectors, traditional FS brands still hold huge market shares and make nearly all the profits. What's going on? And what are the prospects for the "non-traditional" players today?
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Despite his perennially youthful appearance, Lucian has been working in agencies for over 30 years, and in agencies specialising in the financial services market for over 20. He started off as a copywriter working on consumer product accounts like Budweiser, Mars and Peugeot, became a creative director at a financial agency called Valin Pollen in the mid-eighties and since then has founded two financial agencies: DMB&B Financial, now Masius, which he established together with FSF CEO Andrew Porter back in 1989; and Tangible Financial, originally CCHM, which he founded in 1997 and where he became Chairman in 2001. Over the years he has risen up the food chain very slightly, from adman to brand consultant (maybe down the food chain, depending on your point of view). He also speaks and writes extensively on financial services brand and marketing topics, not least his almost-legendary back page column in the Forum’s publication Argent.
Neil Svensen, CEO, Rufus Leonard
Neil Svensen is CEO and founder of Rufus Leonard, the award-winning creative engagement agency. Neil studied information design and Swiss typography at Ravensbourne College of Design and Communication. After completing his degree and before founding Rufus Leonard in 1989, Neil worked in the IBM’s European Design Centre and then at Wolff Olins as Creative Director. At Wolff Olins Neil worked on creating and developing brands for Prudential, Midland Bank, Repsol and ICI. At Rufus Leonard, he has led consultancy projects establishing brand, digital and change management systems for Shell International, Visa, the European Commission, Lloyds Banking Group, Accenture and the V&A, to name a few. Other clients that he oversees at Rufus Leonard include British Gas, Lloyds Bank, O2, and London Stock Exchange Group. As CEO, he takes responsibility for the company's overall direction, strategy and vision. He plays a leading role in business development and ensures that all work meets our high standards reflective in the high tenure of many of our clients. Neil is a trustee of 2 legal charities and co-author of a number of books including “The Knowledge Manager” and "Beautiful Corporations".
Travers Clarke-Walker, Chief Marketing Officer, Fiserv
Travers Clarke-Walker is Chief Marketing Officer - International Group and was previously Managing Director of Europe, Middle East at Fiserv (NASDAQ: FISV). Appointed in January 2014, Clarke-Walker leads now the Marketing, Strategy, Investor Relations and Communications for the International Division. He is an established thought leader in the FinTech sector and regularly speaks and writes across the sector, and was this year’s chair of the judging panel for FinTech50. Prior to joining Fiserv, Clarke-Walker was the Managing Director for Innovation & Payments at Barclays Retail Bank, where he brought to market, Pingit, the UK largest mobile-to-mobile, peer-to-peer payments platform, and Cloudit the banks revolutionary document storage platform. BeSpoke for Barclays Customers, My Business Works – Software Package for Small Business Owners and the roll out of Personalised Debit Card were also brought to market under his leadership. Before his appointment to Managing Director, Clarke-Walker was the Product & Marketing Director for Business Banking. Prior to joining Barclays, Clarke-Walker was Sales & Marketing Director for EDF Energy, where he oversaw a holistic rebranding initiative for the company, and partnered with the London Olympics as the Bid and Country Sponsor and the Nectar program, bringing Nectar Points to millions of energy customers. Clarke-Walker is a Fellow of the Institute of Sales and Marketing Management and a Member of the Chartered Management Institute.
Kim Miller, Founder & CEO, Guevara