As COVID-19 shines a spotlight on the need for organisations to react at pace to unprecedented change, the role of neuroscience has never been more relevant: empowering organisations to deliver effective transformation.
Lansons, sponsor of the ground-breaking book on neuroscience by Dr Helena Boschi: Why we do what we do, share proven, practical tips on how applying neuroscience to communications delivers change in your people – the way the brain does. We will look at why we are hardwired to resist change, and why the brain hates complexity – as well as routes to decrease uncertainty and engage with change.
Adam Baines, Director, Lansons
Louise Gardiner-Hill, Associate Director, Lansons