When it comes to crucial financial products like general insurance, the pandemic has shifted consumer attitudes and buying behaviours.
These are the products that most consumers need now more than ever, so marketers must understand these changes so they can deliver highly targeted, relevant and resonant messages that drive action. In this session, our expert panel from Defaqto, Go Compare and Savanta will reveal the findings from recent consumer research and examine the emerging trends in products, features and regulation.
Brian Brown, Head of Insight (Banking and GI), Defaqto
Kathy Ellison, Director, Savanta
Sally Jaques, Head of Business Development, Go Compare
Chair: David Cowan, Managing Director, The Financial Services Forum