Webinar: Marketing Effectiveness Showcase


This webinar will look at one of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about some of 2019’s most compelling campaigns, and understand why they were so effective.

Case Study 1: Benenden Health - Presented by Simon Martin, Director, Moreish Marketing

In 2018 Benenden Health was a 110-year-old business in the main unknown beyond its membership base. It could be said it was the Healthcare market’s best kept secret. But a fresh new brand strategy and integrated campaign completely re-defined how Benenden Health communicated it's offering, and positioning them as a real challenger brand in the competitive healthcare market, lifting sales volumes by 32% and winning the Financial Services Forum’s Judges’ Special Award in the process. In this webinar, we’ll explain how we managed it, and provide key pieces of advice that can help you do the same for your brand.

This webinar will be held using our BrightTALK channel. To register please click here.

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