Webinar: Marketing Effectiveness Showcase
This webinar will look at two of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about some of 2019’s most compelling campaigns, and understand why they were so effective.
Case Study 1: Benenden Health
In 2018 Benenden Health was a 110-year-old business with a customer base in long term decline. But a fresh new brand strategy and integrated campaign completely re-defined how Benenden Health communicated it's offering, and positioning them as a real challenger brand in the competitive healthcare market, lifting sales volumes by 32% and winning the Financial Services Forum’s Judges’ Special Award in the process. In this webinar, we’ll explain how we managed it, and provide key pieces of advice that can help you do the same for your brand.
Presented by Simon Martin, Director, Moreish Marketing
Case Study 2: Close Brothers
Close Brothers created a national horse racing partnership with The Jockey Club to build brand profile and provide year-round client entertainment opportunities for its diverse range of clients spread across the UK. The sponsorship was selected for its audience fit and alignment with the Close Brothers values. It was activated and energised by partnering with champion jockey and sporting legend Sir AP McCoy. Analysis has shown that the value of the exposure alone achieved through the sponsorship massively outstripped the cost of the investment and the extra exposure has helped drive up favourability and sales. Winner of the Sponsorship category.
Presented by Phil Hawkins, CEO, 2112 Communications