Webinar: CMO Surgery – Covid-19 & Social Media, an Opportunity for FS Brands?


Jun
12
Webinar Session, BrightTALK Channel
15:00 until 15:30
EAPO

256 Views

Amid the outbreak of Covid-19, consumers are seeking advice and information now more than ever to map a path to financial health. With lockdowns and social-distancing the norm, new tranches of people are engaging with digital platforms for the first time, creating a golden opportunity for businesses to use social channels engage and support consumers, while keep their brand at the forefront when selling isn’t an option. BUT social media can also be a hotbed for negativity, where individuals and businesses complain about service, technical issues, and corporate stances they object to. And then there’s the compliance issues. Join our expert panel as they lift the lid on how to navigate the pitfalls to harness the power of social during the era of coronavirus.

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery features a panel of senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic.

**Please register for our Brightalk channel for access to all Forum online events 

https://www.brighttalk.com/channel/5722

SPEAKERS: 

Richard Eccleston, Social & Digital Media Manager, The Wesleyan
Camilla Hoskisson, Digital Marketing Manager, AIG Life
Tracy Knatt, Head of Social Media, AXA Investment Management

Camilla Hoskisson

Camilla Hoskisson

Digital Marketing Manager

AIG Life (UK) Ltd

David Cowan

David Cowan

Managing Director

The Financial Services Forum

richard-eccleston

Richard Eccleston

Social & Digital Media Manager

Wesleyan Group

Tracy Knatt

Tracy Knatt

Head of Web & Social Media

AXA Investment Managers

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