Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery features a panel of senior marketers discussing the challenges thrown up by the pandemic. Everyone is welcome: grab a coffee and come armed with questions.
With countries gradually starting to emerge from lockdown marketers must focus on planning their post-pandemic recovery. While the majority of FS means brands have had to find ways to continue functioning, it’s unlikely there will be a return to ‘business as usual’ any time soon. What are the considerations, then, to getting marketing activity back up and running amid a tsunami of budget cuts and spending freezes? How can brands reconnect with customers – whether B2B or B2C– many of whom are suffering financially? And what does recovery look like for sectors particularly impacted by Covid-19 such as insurance? Join our expert panel as we discuss practical approaches to all this and more.
**Please register for our Brightalk channel for access to all Forum online events
Richard Buchanan, Managing Director, The Clearing
Sue Helmont, Marketing Director, AIG Life
Pete Markey, CMO, TSB
Alastair Pegg, Global Marketing Director, Heating, Ventilation, Air-Conditioning, Homeserve
Further speakers to be announced.