It is estimated that between 30% and 50% of searches will be voice activated by the end of 2020.
If you have a digital marketing strategy, then voice search will have a direct effect on this and inevitably affect your business. Whether or not this will bring positive or negative results depends on how well you adapt your strategy to the changing landscape. Voice search improves the user experience of search engines—by being faster and more convenient—and provides more accurate results. If your website content is optimized effectively, your business could be the first one a digital personal assistant suggests.
This session will examine the importance of implementing a voice search strategy into your digital marketing.