Transcending Borders: Marketing to the World with Multilingual Content


Mar
10
Transperfect, 1st Floor, 33 Aldgate High Street, London, EC3N 1AT
09:00 for 09:30 until 11:30
EAP

671 Views

According to 2019 figures compiled by Internet World Stats, of more than 4 billion global daily internet users, just 25% are English speakers—and over half of all Google searches are in a language other than English. In fact, a staggering 85% of customers will not engage with your services or products at all if the information is not in their language. Join our discussion considering methods of analysing local markets and potential audiences, and how to deliver a relevant user experience in their language across SEO, Paid Media, Social Media and digital content.

SPEAKERS:

Piers Currie, Partner, Warhorse Partners; former Group Head of Brand, Aberdeen Standard Investments
Colt Foutz, Director, Digital Content Optimisation, Transperfect
Matt Lowe, CEO, performance.io

Colt Foutz

Colt Foutz

Director, Digital Marketing Group

Transperfect

Matt Lowe

Matt Lowe

CEO and Founder

performance.io

Piers Currie

Piers Currie

Partner

Warhorse Partners



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