Top Down Bottom Up

How do you achieve the optimal marketing plan? You will certainly have objectives and targets in mind, but do you approach it top-down (big idea) or bottom-up?

How do you connect all channels in order to achieve a fully integrated optimal experience?

Combining personalisation and performance to create a seamless experience will ensure that your ‘big idea’ will reach your targeted user base.

We review differing ideas and experiences on performance marketing processes that will help engage your clients.

Speakers Include:

  • Dominic Traynor, Head of Digital, M&G (Chair)
  • Nick Barthram, Principal Digital Planner, Bray Leino
  • Ian Atkinson, Head of Brand, Communications & PR, SunLife




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