Thought Leadership: What It Is and What It Should (Never) Be


Where product differentiation often borders on the impossible (particularly in some sectors such as asset management), thought leadership provides a medium for clear, insightful and thought-provoking content that clearly distinguishes you and your company. In fact, "thought leadership" is among the most inescapable - and misused - buzzwords in the industry. Yet used well, it remains a particular effective tool for marketing in asset management. But before we address why and how, we ask: What is thought leadership? Why does it matter? And then to consider: Top Tips for getting it right.

Speakers Include:

Rob Davies, Head of Public Relations and Thought Leadership, Aviva Investors

Niels Footman, Head of Marketing, CopyLab

Laura O'Connell, Managing Partner, Instinctif Partners

Interested in partnering with us on an event?

Drop us a line to find out about our latest opportunities for partnership and sponsorship.