How Financial Brands Can Use Words To Stand Out


Jun
03
Siegel+Gale, Bankside 2, 100 Southwark Street, London, SE1 0SW
09:00 for 09:30 until 11:30
EAP

835 Views

Corporate Communications

From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using words to try to stand out from the crowd?

Pete Dewar is creative director for language at brand consultancy The Clearing, helping brands use words more imaginatively to engage the people that matter to them. He chairs a panel of financial brands to examine how they can use tone of voice more effectively to gain a competitive advantage.

SPEAKERS

Pete Dewar, Director of Brand Language, The Clearing

Pete Dewar

Pete Dewar

Director of Brand Language

The Clearing

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