Financial services marketeers face an industry increasingly focused on customer experience. Martech and focusing on CX helps marketeers to serve their customers in an increasingly responsive and efficient manner.
This hybrid half-day conference will cover martech, CX and the ways marketeers can harness tech to tackle challenges in an increasingly digital market. Sessions will cover hyperpersonalisation, AI, trust and data optimisation, and more. Our expert speakers will challenge your thinking around the customer journey, and bring you up to date on Martech developments and how should transform your approach.
Join us to find out how to:
- Use social data to understand the needs, values and motivation of customers
- Discover what truly drives a great client experience
- Navigate the 'marketer journey' vs the customer journey - how improving internal culture and engagement impacts the customer
Adam Fulford, Chief Customer Officer, ENGINE Group
Mike Plimsoll, Senior Director Industry Strategy and Marketing, Sitecore
Paul Vallois, Managing Director, Nimbletank
Joey Moore, Senior Product Director, Optimizely
Dom Graveson, Strategy Director, Netcel
Sam Landsberg, Account Executive, Meltwater
Michelle Robinson, Account Executive, Meltwater
Additional speakers TBC