The Tech-Driven Customer Journey

MAP

Financial services marketeers face an industry increasingly focused on customer experience. Martech and focusing on CX helps marketeers to serve their customers in an increasingly responsive and efficient manner.

This hybrid half-day conference will cover martech, CX and the ways marketeers can harness tech to tackle challenges in an increasingly digital market. Sessions will cover hyperpersonalisation, AI, trust and data optimisation, and more. Our expert speakers will challenge your thinking around the customer journey, and bring you up to date on Martech developments and how should transform your approach.

Join us to find out how to:

  • Use social data to understand the needs, values and motivation of customers
  • Discover what truly drives a great client experience
  • Navigate the 'marketer journey' vs the customer journey - how improving internal culture and engagement impacts the customer

 

Speakers:

Adam Fulford, Chief Customer Officer, ENGINE Group

Mike Plimsoll, Senior Director Industry Strategy and Marketing, Sitecore

Paul Vallois, Managing Director, Nimbletank

Joey Moore, Senior Product Director, Optimizely

Dom Graveson, Strategy Director, Netcel

Sam Landsberg, Account Executive, Meltwater

Michelle Robinson, Account Executive, Meltwater

Additional speakers TBC

 

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