With projections that 60% of all wealth in Britain is to be in female hands by 2025, the next battleground for the wealth management industry will be the fight to secure and retain women’s investments.
Currently, women are not as engaged with wealth management services as men. Why is that? What does the industry need to do to change its male-dominated image? Historically, the wealth management sector has struggled to find the right messaging and tone of voice but the old order is being challenged by arrivistes and the changing needs of the customer.
In this session we will explore how the sector can adapt and evolve to successfully connect with this increasingly wealthy demographic. We will be joined by a panel of industry leaders, marketing experts and women-led market research advisors who will share their best practice for communicating and marketing to women.
Chaired by:
- Alison Sharpe, Divisional Director Man Bites Dog
Speakers:
- Claire Barker, Group Head of Corporate Communications, Brooks Macdonald
- Kirsten Burt, Founder & Director, KBurt Consulting
- Anna Lane, CEO, The Wisdom Council
