Content is king, and there is no more powerful or engaging content than video. Brand messages are now less about top-down advertising, and more about content distribution via social media. In both B2C and B2B markets, video content is booming. We look at the explosion of YouTube and the opportunities for brands to engage with online communities using video. We also look at specific financial services applications using webcasts and video content to promote thought leadership. The use of video as a B2B engagement tool, and how organizations are tracking ROI from rich media content. Finally, we will review best practice in video production, so that when you do put your people on air, you get it right first time.
Alwyn Gosford, Film Art Director, Getty Images
Charlie Blackburn, Chief Operating Officer, BrightTALK
Heather Fearfield, The Broadcast PR Business