The Importance of Global Brand Storytelling in Local Markets



At a time when Financial Services audiences are becoming less receptive to unsolicited sales pitches and product announcements, storytelling has never been more important to make a campaign stand out.

But, when taking a global campaign local, it’s more than just a tick-box translation exercise.

Drawing from experiences with clients beyond the Financial Services Sector, such as TikTok (for whom we transcreated their International Women’s Day campaign in 2021), COS and Amazon Prime Video, LEAP’s Head of Culture and Language Vandana Pankhania will be sharing how you can ensure your global campaign messaging resonates in localised markets.


Vandana Pankhania, Head of Culture and Language, LEAP


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