MAPB
Join us to explore the transformation of client engagement in financial services. This session addresses the often-overlooked aspect of digital branding. Despite heavy investments in physical brand representation, many financial service organisations fall short in their digital presence. We'll discuss strategies for creating a consistent and high-quality digital experience that matches the physical grandeur of financial brands.
By attending this webinar, you will learn:
- Strategies for Seamless Digital Journeys: Understand how to create digital paths that are intuitive, user-friendly, and reflective of your brand's physical prestige.
- Reducing Friction in Client Interaction: Learn techniques to make digital interactions as smooth and effortless as possible, enhancing overall client satisfaction.
- Building Trust and Loyalty Digitally: Discover the keys to fostering long-lasting relationships with clients through digital mediums.
- Personalisation Techniques: Explore how to use rich intent data effectively to tailor the digital experience to individual client needs and preferences.
- Innovative Content Strategies: Gain insights into transforming your digital content strategy, from reimagining traditional formats to embracing multimedia and interactive content.
Speaker
- Sasha Dabliz, Head of Marketing, Waverton
- Conrad Ford, Chief Product Strategy Officer, Allica Bank
- Matt Ryan, Commercial Director, Totem
In Partnership with:
