According to a March 16-31 survey by Ebiquity 80 percent of brands are planning to cut media spending for the rest of the year, with offline budgets taking the biggest hit, and online spending down only 2 percent. The biggest media losers in the survey were out-of-home, print and radio. In contrast, of the business leaders and CEOs who are posting on LinkedIn since the crisis began, half of them are getting the best reactions they have seen on a post all year. So, in our new Covid-19 reality, which marketing channels should Financial Services brands be using and what are the key messages? Join the channel specialists from Teamspirit as they share their insight into which channels to prioritise and how to determine the most relevant content to your audience.
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Crispin Heath, Digital Director, Teamspirit
Kirsty Maxey, CEO, Teamspirit
James Maxwell, Executive Creative Director, Teamspirit
Zoe Miranda, Head of Social, Teamspirit
Moderator: Fiona Couper, Business Development & Marketing Director, Teamspirit