The Channel Marketing Protagonists in Covid-19


May
07
Webinar Session, BrightTALK Channel
09:30 until 10:10
EAPO

115 Views

According to a March 16-31 survey by Ebiquity 80 percent of brands are planning to cut media spending for the rest of the year, with offline budgets taking the biggest hit, and online spending down only 2 percent. The biggest media losers in the survey were out-of-home, print and radio.  In contrast, of the business leaders and CEOs who are posting on LinkedIn since the crisis began, half of them are getting the best reactions they have seen on a post all year.  So, in our new Covid-19 reality, which marketing channels should Financial Services brands be using and what are the key messages? Join the channel specialists from Teamspirit as they  share their insight into which channels to prioritise and how to determine the most relevant content to your audience.

To join this event please create an account with BrightTalk.

SPEAKERS:
Crispin Heath, Digital Director, Teamspirit
Kirsty Maxey, CEO, Teamspirit
James Maxwell, Executive Creative Director, Teamspirit
Zoe Miranda, Head of Social, Teamspirit
Moderator: Fiona Couper, Business Development & Marketing Director, Teamspirit

 

 

Crispin Heath

Crispin Heath

Digital Director

Teamspirit

Fiona Couper

Fiona Couper

Business Development and Marketing Director

Teamspirit

james-maxwell

James Maxwell

Executive Creative Director

Teamspirit

Kirsty Maxey

Kirsty Maxey

CEO

Teamspirit

zoe-miranda

Zoe Miranda

Head of Social

TeamSpirit



Login to post a comment
Avatar

Alison Sharpe

Divisional Director

Man Bites Dog

May 7, 2020

Insightful session this morning. Thank you. Could you please point me in the direction of the Teamspirit white paper you mentioned and the Ipsos Mori study too. Best wishes. Ally

ReplyReport
helen-danzey

Helen Danzey

Senior Conference Producer

The Financial Services Forum

May 11, 2020

Hi Ally, Thanks for your feedback, we're pleased the session was useful to you. The paper has been uploaded to The Knowledge Centre - go to the Home Page and then navigate to the KC and you'll see it there. Many thanks!

ReplyReport

Back to top

Join FSF x MEMBERSHIP
OPTIONS