With the rush towards Fintech and all things digital, is there a danger that traditional marketing skills and knowledge are being forgotten by asset management marketers?
Already stretched marketing budgets are being swallowed by new tech costs - but to what end? We are swamped by big data, but are we counting everything while losing track of real marketing effectiveness? Are clients being engaged, or do we need to be reasserting the virtues of human interaction?
Our experts give their views.
Patrick Ingram, Head of Corporate Relationships, Parmenion
Parmenion, a platform, investment management and fintech business, supporting UK financial advisers, was acquired by Aberdeen Asset Management in 2016. Patrick joined Parmenion in 2009, in its start up phase, with experience of private client discretionary management and wealth management consolidation, in a number of AIM quoted companies. He was previously CEO of Rowan & Co, and Finance Director of Seymour Pierce Group plc. Patrick graduated with degree in History from Oxford University in 1981, trained as a Chartered Accountant with KPMG, and holds the ASIP qualification.
Piers Currie, Group Head of Brand, Aberdeen Asset Management
Piers Currie joined Aberdeen Asset Management in 1995, then responsible for closed end fund marketing in the UK. Piers became group head of marketing in 2007 and then the group’s first Group Head of Brand in 2012. In 2013 he was responsible for launching the refreshed Aberdeen brand globally through a global advertising campaign in 26 countries and 11 languages. Today the group is one of Europe’s largest independent listed fund managers. Educated at the University of Edinburgh, his early career was in advertising and journalism before specialising in financial communication for asset management.
Rupert Hodson, Co-Founder and Chief Revenue Officer, Dianomi
Rupert is responsible for the sales and business development of dianomi and its geographical expansion in both North America and APAC. Prior to founding dianomi Rupert spent 5 years at Interactive Investor heading up the commercial team. He began his financial career in 1994 joining Petropavlosk PLC.
Justin Mould, Managing Director, Fin International
Justin founded Fin International in 1987 as a specialist brand and design agency for financial sector clients. He now leverages his extensive market knowledge with his experience and understanding of financial brands in helping our clients clarify their branding and marketing requirements. Justin is a regular contributor and speaker at The Financial Services Forum.
Jeremy King – Publishing Director, Interactive Investor
Jeremy has been Publishing Director at Interactive Investor since 2004 having previously been Publisher of Moneywise magazine from 2001-2004. He has an extensive background in the financial and media sectors having been a Director of Private Share Ownership and a Board member at ProShare, the UK Share promotion agency. From 1987-1999 Jeremy worked for Financial Times Business running a range of business-to-business and personal finance magazines, their related products and events.