What is a successful brand sponsorship, what does it look like and how do you make sure you have a partnership that delivers results that are measurable and in line with your CEOs business growth strategy?
When done well, sponsorships can be a hugely successful part of your marketing strategy, but getting it right can be a challenge. There are many examples of vanity projects, badly aligned partners and lack of measurable metrics. When it’s done right the benefits for the brand and the business can be huge.
In this seminar, we will look at real examples of great collaboration, the pitfalls to avoid and lessons to getting it right.
- Oliver Tregoning, Head of Marketing, JM Finn
- Martin McGovern, Fractional CMO & Marketing Consultant, Msango
- Lisa Parfitt, Co-Founder, The Space Between