To build and maintaining a strong reputation requires new skills and competencies. In this session we will explore the changing strategic relevance of reputation, review the latest research and best practices on how reputation works in the UK in general and in the financial services sector in particular and gain insight into how reputation is to be managed going forward.
Dr Dominik Heil, Reputation Institute, Cranfield School of Management
Piers Currie, Group Head of Brand, Aberdeen Asset Management
Jonathan Mullen, Managing Director, Head of Communications EMEA, BlackRock
Spencer Fox, Managing Director, UK, Reputation Institute