Stretching the Shoestring: Marketing Effectively on a Budget

The best marketing campaigns aren’t always those with the biggest budgets. In many cases big doesn’t always mean the best - and some of the most innovative and effective campaigns deliver outstanding results.

What are the low cost high return campaigns that worked, and what can you learn from them?

We will look at a range of case studies of marketing campaigns that have achieved stellar results based on smart, nimble, agile thinking and limited resources.

Speakers:

• Simon Martin, Director, Moreish Marketing
• Janthana Kaenprakhamroy, CEO, Tapoly
• Camilla Hoskisson, Head of Marketing, AIG LIfe
• Stephen Wild, Head of Sales - South, Sky Media