Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compete, companies try many different approaches, from reforming internal processes and structure to investing in start-ups.
But what if being a challenger brand is about mindset, rather than structure? Our expert panel invites you to leave scepticism at the door as they share their experiences of creating and maintaining a working culture that encourages new ideas and experimentation - keeping a challenger spirit even in a big organisation.
Steven Amos, Chief Commercial Officer, Raisin
Sophie Ralls, Brand Director, Killik & Co
Nick Liddell, Director of Consulting, The Clearing