State of Mind, State of Market – What makes a Challenger Brand?


May
16
Mintel Playhouse Yard, Mintel House, 4 Playhouse Yard, London, EC4V 5EX
09:00 for 09:00 until 11:30
EAP

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Brand Strategy

Challenger Banks

Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compete, companies try many different approaches, from reforming internal processes and structure to investing in start-ups.

But what if being a challenger brand is about mindset, rather than structure? Our expert panel invites you to leave scepticism at the door as they share their experiences of creating and maintaining a working culture that encourages new ideas and experimentation - keeping a challenger spirit even in a big organisation.

Speakers
Steven Amos, Chief Commercial Officer, Raisin
Sophie Ralls, Brand Director, Killik & Co
Nick Liddell, Director of Consulting, The Clearing

Nick Liddell

Nick Liddell

Director of Consulting

The Clearing

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Steven Amos

Chief Commercial Officer

Raisin

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