Social Strategy and Business Strategy – One and the Same Thing?


The word 'social' can still create ripples of fear and confusion in financial services boardrooms. But social strategies have advanced beyond simple Facebook and Twitter conversations. Brands are now connecting to their customers in ways that consumer marketers could only have dreamt of just a few years ago and this is helping to drive acquisition, retention and customer growth strategies. But do we really expect the financial services industry to follow suit? Join this session to learn how leading brands across Europe, such as ABN AMRO, are using social to connect them more closely to peoples? financial lives, putting controls in place to ensure their social conversations are real, authentic and safe and measuring the value and business impact of social strategies across the customer journey.

Speakers Include:

Jason Smith, Solutions Consultant, Client Innovation - EMEA, Bazaarvoice

Andy Male, Social Lead, Sapient Nitro

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