Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, according to a report from Yahoo and Enders Analysis.
Investment in asset management content is a significant part of this trend as firms seek to raise brand awareness and greater share of wallet - but are UK asset managers really getting maximal return on their content investment?
This session will examine content marketing best practices in asset management, identify common pitfalls and highlight new tactics and strategies that firms can use to build mindshare and retain clients.
This is a Member-only event. Places are strictly limited.