Retirement and Health: Better Together?


Pension freedoms are prompting new approaches to retirement income planning. Should providers be taking a broader marketing perspective that encompasses both pension and healthcare needs in later life? With much pension jargon baffling for consumers, might more communication around potential health issues increase engagement?  What can the pension and health insurance sectors learn from each other in their marketing communications and messaging?

Our experts debate the marketing challenges and opportunities of the ‘retirement journey’.

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