Rising Interest Rates: How Will Customer Behaviour Change?


While the Brexit vote triggered a cut in the base rate to a new low of 0.25%, the focus has since been turned to rate rises. This, together with PSD2 and Open Banking means we are on the cusp of a new, highly competitive market aimed at the retail savings market.

How will consumer behaviour change and what should marketers' priorities be in a world when interest rates are rising ? At what point will rate increments make a difference? With millions of savers and borrowers having experienced only rock-bottom rates, will there be an upsurge in competition in the cash savings market and a rise in debt problems? Will high-interest current accounts lose their appeal for consumers and providers?

We bring together an expert panel to discuss how the environment will change for savers, borrowers and marketers.

Speakers include:

James Daley, Managing Director, Fairer Finance

Jonathan Tyce, Senior Banks Analyst, EMEA, LATAM & Asia Banking, Bloomberg

Greg B Davies PhD, Head of Behavioural Science, Oxford Risk

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