2023 is set to be another tough year for Financial Services in the UK. As costs are cut and budgets tightened, the average Briton is facing the quadruple whammy of rising interest rates, record inflation for a generation, higher energy bills and a cost of living crisis.
With finances under pressure and marketers dealing with further uncertainty, finding the right messaging and tone of voice will be vital.
In this seminar we will take an informed look at the year ahead, charting the trends likely to emerge. How do you communicate effectively with customers in a turbulent time? What will this mean for marketeers as they navigate their way through the year ahead? For marketers willing to look beyond the storm clouds, the next 12 months could offer new and innovative opportunities for success.
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Meet the Panel
Sam is a Board Director at Lansons, where she focuses on sustainability and marketing strategy. Her career has spanned the House of Commons, inhouse and consultancy – where she’s advised clients from big tech to banks, working with both the private and public sector.
James is a former Conservative Special Adviser in the Department for Work and Pensions and the Ministry of Justice, and a former Treasury tax and insurance lead. James leads Lansons public affairs practice and specialises in insurance, banking and tax policy. He is also an expert in Parliamentary procedure and engagement.
Adam is the Associate Director and the Head of Political and Social Research at Opinium,
With access into the political research space and opinion polls conducted by Opinium, Adam is ideally placed to give sound political analyses, having previously been featured in The Guardian. Before joining Opinium in 2011 and working his way up the ranks to his current position, he was a Research Executive for Harris Interactive, and has a career which spans more than a decade in the market research and analytics space.
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