How are Platforms Changing Financial Services Marketing?


Platforms are an increasingly important feature of the financial services marketplace, whether fund supermarkets, workplace platforms, or those consolidating a wide-range of assets and products.

How are platforms influencing marketing practice?

Are product providers getting the balance right between traditional brand advertising and more targeted approaches?


Speakers Include:

Heather Hopkins, Director of Research, The Platforum

Mark Johnson, Proposition Director, Platforms and Investments, Just Retirement Group

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