Meet the Marketer … Sara Bennison


Sara Bennison was voted Marketer of the Year by Members of The Forum for her leadership and achievements as the Chief Marketing Officer of Nationwide Building Society.  Over an early evening drink, we invite Sara to share some of the highlights of her career to date, her passion for financial services marketing and some of the important lessons she has learned along the way.

Sara joined Nationwide in March 2016. She previously spent seven years at Barclays in a number of marketing roles, finally as Chief Marketing Officer for the Personal and Corporate Bank globally.

Before Barclays, Sara worked at BT but the majority of her career has been spent in advertising agencies in the UK and Asia, working across a variety of sectors and geographies.

As Chief Marketing Officer, Sara is taking responsibility for developing and executing brand strategy, marketing, citizenship and communication across all audiences and channels.

Sara serves on a number of industry bodies, including the General Media Panel for the ASA, ISBA and Facebook’s UK Advisory Council.


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