We invite winners and commended from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges. Smart metrics and a tangible contribution to real business performance is what distinguishes genuine marketing effectiveness and these case studies provide a great example of how that can be achieved. Presentations include case studies from both B2B and consumer campaigns.
Case Studies include:
Direct Marketing: SunLife - Your Pet Nose
Digital Marketing: Henderson Global Investors – Global Dividend Index
Advertising / Integrated Consumer: Aviva – Helping Make Britain’s Road Safer
Advertising: Nutmeg - No Nonsense Advertising