We learn from a selection of successful marketing campaigns, as we invite winners from The Forum's 2013 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges. Smart metrics and tangible contribution to real business performance is what distinguishes genuine marketing effectiveness. This event is also the curtain-raiser for The Forum's 2014 Award entries.
Mike Hayward, Direct Marketing Manager, Ecclesiastical Insurance Group
Vince Chaney, Managing Director, Bennetts
Samantha Gould, Marketing Campaign Manager, Just Retirement
Dermot Courtier, Head of Group Pensions, Kingfisher