How do you go about launching a new FS Brand into the UK ? In this session we hear from two new entrants. One from the US who has successfully transitioned into the home market and the other, developing and delivering a completely new proposition from an old business. How do you go about clearing the regulatory hurdles? What is the preferred route to market given the cost and complexity of the present day marketing mix? What role does Direct Marketing play? This fascinating insight into the journey of new brands provides great learning even if you are an established FS brand or a new start up.
Speakers Include:
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Andrew Gledhill, Chief Marketing Officer, Rosland Capital
John Watson, Managing Director , WPN Chameleon
Ritchie Macdonald , Head of Marketing, Family Building Society
