Customer Expectations on what good service looks like is now driving the business agenda. With shifting consumer behaviour, channel proliferation and technological advancement all converging, we are entering the Age of the Customer - where customers are in control. For brands this is simultaneously an age of unprecedented opportunity and an age of unprecedented complexity and expontial change. In this session we look at practices being applied from leading organisations across a range of sectors, which are providing fresh insights and practical advice from business leaders and industry experts.
Speakers Include:
Hayley Spurling, Group Brand and Client Director, Brand Learning (Chair)
Rich Bryson, Group Client and Propositions Director, Brand Learning
Louise Fowler, Marketing and Consumer Specialist, Davenport Strategy
Raj Kumar, Global Head Marketing Strategy and Planning, Aviva