The Importance of Business Reputation


The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the consumer can have a direct and profound effect on a company’s bottom line.

In this modern age of social networking, websites, and other methods of instant communication, businesses are under intense scrutiny.

How is trust, brand and reputation all linked together? What is the value of reputation and what does it add to an organisation?

If reputation is a licence to operate and grow in an ultra-connected, activist world, how do CEOs and share-holders view it? How do you practically manage your reputation for success?

Our expert panel will consider these issues and debate the big topic of ‘reputation’.

Speakers include:

Tony Langham, Chief Executive Lansons

Andy McLennan, Global Reputation Lead, Group Communications, Aviva

Terry Tyrrell, WorldWide Chairman Superunion

Maria Darby-Walker, Director, Maria Darby-Walker Ltd (Chair)

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