The Importance of Business Reputation


Oct
09
Lansons, 24A St John St, London, EC1M 4AY
08:45 for 09:15 until 10:45
EAP

1147 Views

Corporate Communications

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the consumer can have a direct and profound effect on a company’s bottom line.

In this modern age of social networking, websites, and other methods of instant communication, businesses are under intense scrutiny.

How is trust, brand and reputation all linked together? What is the value of reputation and what does it add to an organisation?

If reputation is a licence to operate and grow in an ultra-connected, activist world, how do CEOs and share-holders view it? How do you practically manage your reputation for success?

Our expert panel will consider these issues and debate the big topic of ‘reputation’.

Speakers include:

Tony Langham, Chief Executive Lansons

Andy McLennan, Global Reputation Lead, Group Communications, Aviva

Terry Tyrrell, WorldWide Chairman Superunion

Maria Darby-Walker, Director, Maria Darby-Walker Ltd (Chair)

Andy McLennan

Andy McLennan

Global Reputation & Brand Health Lead

Aviva

Maria Darby-Walker

Maria Darby-Walker

Director

Maria Darby-Walker Ltd

Terry Tyrrell

Terry Tyrrell

Worldwide Chairman

Superunion

Tony Langham

Tony Langham

Chief Executive

Lansons



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