The Future of Financial Services – Utility vs Meaning


Uber, Nike and their like, have turned branding on its head.

They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse.

And through this utility they have invested more meaning into their brands than any global advertising campaign ever could.

Utilitarianism is the innovation frontier for financial services.

How do traditional financial service companies reconfigure and transform their capabilities to innovate around their customers' needs and rebuild their brand meaning through utility, instead of advertising.


Speakers Include:

Justin Small, Chief Strategy Officer, The BIO Agency


This webinar will be run live using The Forum's BrightTALK channel. To register for the webinar on BrightTALK please click here.

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