Finding the Channel Mix of the Future


In the ever-evolving landscape of digital marketing, the opportunities to engage your customers are limitless. How do you harness the full potential of this dynamic environment to influence your customers' choices and optimise their journey from awareness to action?

Join us for an insightful session where we'll explore each stage of the marketing funnel using fresh research. We'll cover everything from initial customer awareness to the final stages of acquisition and activation.

A key highlight will be our exclusive look into Google's newly released "Marketing in the Messy Middle," Part 2 of the "Decoding Decisions" series. This is an invaluable opportunity for those in the financial services industry aiming to enhance their marketing strategies.

Don't miss this chance to elevate your marketing strategies, armed with exclusive insights that can reshape the way you engage with your financial services customers. We look forward to sharing this invaluable knowledge with you.



  • David Shearer, Managing Partner - Scotland, Mediaworks
  • Tom Chandler, Head of Paid Search & Shopping, Mediaworks
  • James Johnstone, Head of Paid Social & Video, Mediaworks


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