Draining the Brand Development Swamp

Delivering the Brand Promise

Vision, mission, purpose, values, positioning, proposition, image, identity, pyramids, temples, even onions – the terms and tools we use to define brands is growing more complex all the time.  How can you get through all this and create a simple, clear, strong definition which everyone can understand?  Our panel of consultancy and client-side brand experts will simplify it all for you, and leave you with a small handful of straightforward ideas that make sense of it all.

Speakers Include:

Lucian Camp, Principal, Lucian Camp Consulting (Chair)

Andy Cridland, Brand and Advertising, BlackRock

Barney Bailey, Head of Brand Strategy, AXA

Greg Handrick, Partner, Prophet

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