MAP
Vision, mission, purpose, values, positioning, proposition, image, identity, pyramids, temples, even onions – the terms and tools we use to define brands is growing more complex all the time. How can you get through all this and create a simple, clear, strong definition which everyone can understand? Our panel of consultancy and client-side brand experts will simplify it all for you, and leave you with a small handful of straightforward ideas that make sense of it all.
Speakers Include:
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Andy Cridland, Brand and Advertising, BlackRock
Barney Bailey, Head of Brand Strategy, AXA
Greg Handrick, Partner, Prophet
