Marketing is in a state of flux. With shifting consumer behaviour, channel proliferation and technological advancement all converging, we are entering the Age of the Customer - where customers are in control. For brands this is simultaneously an age of unprecedented opportunity and an age of unprecedented complexity and exponential change. The panel will investigate the top trends shaping marketing in a digital world and debate what marketers need to do to ensure brands thrive in the Age of the Customer.
Speakers Include:
Matt Holt, Consulting Partner, OgilvyOne (Chair)
Jo Philips, Head of Digital EMEA, BlackRock
Victoria Pollard, Director, External Brand Strategy and Content Ernst & Young
Rob Blackie, Director of Social, OgilvyOne
Scott Manson, Editor in Chief, OgilvyOne
