How to Develop a Powerful Verbal Identity


In financial services, it's commonplace to aim for a distinctive visual identity - but it's a different story when it comes to the way that organisations try to express themselves in writing.

While many try to ensure that they use words clearly and accessibly, very few use writing in a way that expresses any real sense of differentiation.  As a result, verbal identity remains one of the biggest unexplored areas for effective financial services brand development.

In this practical session, our panel shows you how you can start to explore it.

Speakers Include:

Lucian Camp, Principal, Lucian Camp Consulting

Sue Simpson, Head of Brand, NS&I

Simon Grover, Senior Writer and Workshop Leader, Quietroom

Monica Woodley, Head of Global Content & International PR, Legg Mason


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