Building and maintaining strong brands is a business-wide activity. But to what extent are your senior colleagues really committed to supporting your plans? And what could you do to win more whole-hearted support? Hear what our senior panel what they really think about the "colouring-in department."
Tom Baigrie, CEO, Lifesearch
Tomas Carruthers, CEO, The Social Stock Exchange
Ashok Gupta, formerly Chairman of Skandia
Roland McCormack, Mortgage Distribution Director, TSB